Read Shameless Exploitation in Pursuit of the Common Good The Madcap Business Adventure by the Truly Oddest Couple

Free Ebook Shameless Exploitation in Pursuit of the Common Good The Madcap Business Adventure by the Truly Oddest Couple

Free Ebook Shameless Exploitation in Pursuit of the Common Good The Madcap Business Adventure by the Truly Oddest Couple

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Book Details :
Published on: 2003-11-04
Released on: 2003-11-04
Original language:

“There are three rules for running a business; fortunately, we don’t know any of them.”In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational. web.mit.edu / jik/src/Attic/kerberos_ password - . .mn 0 01 05_1 1 10 100 10th 11 11_d0003 12 13 14 141a 143b 15 16 17 17igp 18 19 1900 1901 1902 1903 1904 1905 1906 1907 1908 1909 1910 1911 1912 1913 1914 1915 ... Full text of "NEW " - Internet Archive Search the history of over 279 billion web pages on the Internet. A. E. Hotchner - Wikipedia Aaron Edward "A.E." Hotchner (born June 28 1920) is an American editor novelist playwright and biographer. ...
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